Архив рубрики ‘Uncategorized’ Category

Making The Business Case For SEO

22.08.2008

So what’s the ROI on this SEO program you’re recommending? How much revenue upside is there? What will it cost? How does this stack up against the fourteen other projects we’re working on right now?

Are these questions familiar to you? They are to me. I hear them in my sleep. I have had to answer each of them at some point (and most more than once) when making SEO recommendations both in-house and to clients. As SEO continues to grow as a viable marketing channel, you need to be prepared to answer these questions as well. Why?

Every SEO effort requires changes to your company’s website. And every time you change a website, it not only costs money, but also requires valuable engineering resources that could be doing something else. So, if you’re considering recommending SEO at your company, it’s important to think about the impact your SEO efforts might have for the business in real dollar terms. This is driven by the fact that product and engineering managers need to prioritize engineering resources to be sure that, at any given time, they are being used to drive the maximum value for the company.

The larger the company, the bigger an issue this becomes. In multi-product companies, the scope of this issue is greatly expanded. In large, multi-product companies like Yahoo!, the scale and scope can be daunting. Nothing gets put on a product road map without a business case, and the more compelling a business case, the higher the priority on the product road map. The good news is that the same practices that allow us to succeed in large, multi-product companies, also apply to small and mid-sized companies just as readily.

For more read this: searchengineland.com/080821-083732.php

In what force of doorways?

08.03.2007

Advantages and lacks of use the doorways for promotion in search systems.
And that was not questions of type “That such is doorway? “, I shall answer at once. Doorway is the automatic generated page (site) more often filled by the senseless text and intended for reception of the traffic from search systems, on means of an automatic redirect.

So in what of advantage of use doorway:

1) Simplicity of creation and use. To generate some thousand doorways for short time use the special programs named by doorway generators (for example, best of  Win generators Aggress Doorway Generator).

2) Сheap applications. For accommodation doorways, often use free hostings, for example narod.yandex.ru for the Russian traffic and blogger.com for the English-speaking traffic.

3) Flexibility. Doorways it is possible to use not only for attraction of visitors, but also for links to your projects, that is not strong, but will lift weight of your sites.

4) Profitableness. By means of doorways it is possible to earn not the bad sums from several dollars up to several thousand per day. To be convinced of it it is possible having registered in partner programs Umaxlogin, Peakclick, Videoscash for the English-speaking traffic or Rupoisk for Russian the traffic, and Looks on section Top Webmasters in admin part.

Lacks of use doorways:

1) Not ethically. To much to not like to come across on doorways in search systems, not looking at that that, as a rule, the redirect occurs on a site of that subjects which they searched.

2) Not authorized advertising. That doorways began to take good positions in the search systems, many apply dispatch of references to the doorways in guest books and forums that is natural to not like owners of resources. It perhaps most basic of lacks.

3) Ban. Search systems often Ban doorways, that forces founders doorways to create constantly new and to search under them new free hostings. As it is not rare ban sites referring on doorways.

More intresting seo articles here

Wish to add the list of advantages and lacks of doorways? Favour I ask in comments.)

Simply good programs.

21.01.2007

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